A Family-Owned American Brand That Actually Gives a Damn
When we set out to build Downrange Bike Works, the most important decision we made wasn't about location, layout, or even tools — it was about which brands we'd stand behind. We wanted to carry bikes we actually believed in. Bikes with a real story, a fair price, and a company culture that values the same things we do: community, craftsmanship, and the local riding experience. That's exactly why we chose Jamis.
An American Brand With a 45-Year Track Record
Jamis has been rolling bikes out the door since 1979 — and the company behind them, G. Joannou Cycle Co., has been in the bicycle business since 1937. That makes Jamis parent company the oldest bicycle company in the United States still under original family ownership. This isn't a private equity rollup or a brand that changed hands five times. It's a family business that has spent nearly nine decades building things riders actually want.
That heritage matters. It means the people running Jamis today grew up with the brand, understand the culture of cycling, and have a long-term view of what good looks like — not just next quarter's sales numbers.
Jamis Bets on the Small Guy — Every Time
Here's something you won't find in a press release, but you'll hear it from any serious Jamis dealer: Jamis does not sell to big-box retailers or major distributors. You cannot order a Jamis off Amazon. You won't find it on the shelf at a sporting goods chain. Jamis is sold exclusively through independent, local bike shops — dealers like us.
That's a deliberate choice, and it reflects a company philosophy that prioritizes relationships over volume. Jamis invests in the shops that invest in riders. They work with their dealers directly, support them with real customer service, and build a supply chain that keeps the independent bike shop at the center of the experience.
In an era when brands increasingly cut dealers out of the equation to pad their margins, Jamis is doing the opposite. They're doubling down on the local shop — and that's exactly where we want to be.
You Can't Buy Jamis Direct. That's a Feature, Not a Bug.
One of the things we love most about Jamis is their dealer-only model: every Jamis bike must ship to a certified bike shop, not directly to your door. Some people initially see this as inconvenient. We see it as one of the best things about the brand.
Here's why: a bicycle isn't a piece of furniture. A mountain bike that arrives unbuilt or improperly assembled can be dangerous, and it will almost certainly not ride the way it was engineered to ride. Suspension setup, brake bleed, cable tension, wheel true — these things matter enormously to your experience on the trail. When your Jamis arrives at Downrange Bike Works, our mechanics build it right, dial it in, and send you out the door on a bike that's ready to perform from pedal stroke one.
The bike-shop-only model also means that when something needs attention after the sale, you have a real human being and a professional service department to call. Not a ticket number. Not a chatbot.
Exceptional Value at Every Price Point
Jamis has long been described in the industry as a "sleeper brand" — bikes that routinely outperform their price tags. From entry-level aluminum hardtails to fully decked-out carbon enduro builds, Jamis covers the full spectrum without cutting corners on components where it counts.
On the trail bike side, the Jamis Dakar and Dragon hardtails use quality suspension forks, reliable drivetrains, and geometry that actually encourages progression as a rider — not just a frame to check a box. At the top end, Jamis carbon builds feature race-ready geometry, premium SRAM and Fox components, and ride quality that competes directly with bikes costing thousands more.
Bicycling Magazine has awarded Jamis its coveted Editor's Choice Award multiple times across road, mountain, and gravel categories — including Best Value Full-Suspension Mountain Bike and Best Enthusiast Road Bike. These are not participation trophies. They are the result of consistent engineering and smart spec decisions that make the most of every dollar in the price tag.
Whether you're a first-time trail rider looking for a capable hardtail around $1,200, or an experienced enduro rider ready to step into carbon, there is a Jamis for you — and it won't make you feel like you compromised.
Jamis Supports NICA and Youth Mountain Biking
If you have a student athlete on a NICA (National Interscholastic Cycling Association) team, this section is for you. Jamis is a proud supporter of NICA and the youth mountain biking movement, and that support runs deep — including discount pricing for NICA student-athletes and coaches.
NICA's mission to build strong minds, bodies, and communities through cycling is something we believe in wholeheartedly at Downrange Bike Works. The fact that Jamis shares that commitment — and puts real money behind it in the form of athlete discounts — is another reason we're proud to carry the brand. Getting a young rider on a quality bike at an accessible price can be the difference between a lifelong cyclist and someone who quits after one frustrating season on a bike that doesn't perform.
Ask us about current NICA discount availability when you come in.
The Downrange Bike Works Advantage: 20% Off Already-Discounted Jamis Prices
We don't just believe in Jamis — we're committed to making it accessible. Downrange Bike Works offers 20% off already marked-down Jamis prices. That means you're stacking a dealer discount on top of a sale price, on bikes that were already delivering exceptional value before either discount was applied.
We want people riding great bikes. We don't think that should require a great salary to make happen. Jamis makes it easy to hold that line, and our pricing is designed to help even more riders find their way onto a bike that will change the way they experience the outdoors.
Come See What Jamis Is About
Whether you're shopping for your first mountain bike, upgrading after a few seasons on an entry-level rig, or looking for a NICA-eligible bike for your student-athlete, we'd love to walk you through what Jamis has to offer. Stop by Downrange Bike Works, bring your questions, and let us match you with the right build for the trails you ride and the rider you want to become.
Because that's what a local bike shop is for — and it's exactly the kind of relationship Jamis was designed to support.